a Pretoria-based food brand, I designed a logo that brims with personality, just like their delicious offerings.

The Character: The centerpiece of the logo is a friendly, illustrated character. This could be a chef with a warm smile and a toque blanche, or perhaps a happy customer enjoying a steaming plate of food. The character's welcoming presence instantly conveys the joy of Baba Fritas' cuisine.

Bubbly Font: To complement the character's cheerfulness, I chose a bubbly font for the brand name "Baba Fritas." This playful typeface adds a touch of whimsy and reflects the vibrant energy of Pretoria.

Appetizing Color Scheme: The color palette is designed to be attractive and mouthwatering. I used a combination of warm and cool tones to create a sense of balance and visual interest. Imagine juicy reds and oranges to represent fresh ingredients, balanced by calming greens or blues that evoke freshness.

Overall Impression: The combination of the friendly character, bubbly font, and appetizing color scheme creates a logo that is as inviting as Baba Fritas' food itself. It's a logo that will make people in Pretoria smile and crave a delicious bite!